
Reputational issues
BP Solar this week tried to take us a step closer to mass-market off-grid living. The solar energy giant announced the availability of its home Solar kits through Home Depot stores in the metropolitan Denver and Boulder, Colorado, areas. The program enables customers to purchase complete, installed solar electric home power systems. Problem is, the notoriously bad service at Home Depot will deter many thousands of potential customers.
BP Solar also promise “a service professional who will help complete the paperwork and take care of the permitting application process. Where state rebates apply, they will handle the forms and subtract the rebate directly from the purchase price. Once all approvals are in place, licensed technicians will install the system, usually in less than two days.” This is what one customer had to say about Home Depot installations, admittedly not of solar products: “Home Depot: No accountability. No intent to deliver what is promised.
The installation services are particularly bad. Have you waited an excessively long time for services that were poorly delivered? That seems to be the norm. Home Depot makes a nice profit margin on these installations—all without having to be accountable.
Maybe this business model just doesn’t work. Have you noticed that the staff no longer knows where anything is? Have you noticed that the staff is no longer qualified to answer basic questions? Have you come home with the wrong stuff—based on employee’s recommendation? I have.”
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